How Low Can You Go?
How low can you go? At IKEA the price range goes from slightly low, to quite low, to low, to very low, and then to insanely low! IKEA achieves lower prices by implementing efficient production, transportation and storage. And it’s always the same quality but at a lower price.
No matter how great a design, it doesn’t mean anything if people can’t afford it. That’s why IKEA is always working to lower their prices. Year after year, IKEA reduces the pricing of most of their popular products to give everyone great reasons to take them home. They want as many people as possible to be able to have a quality mattress, the right bookshelf or just a perfect vase and still have money left for all the other things in life.
Find out just how low IKEA can go at and watch an info graphic video on how they achieve them.